Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries.

Duracell Smartphone and Camera batteries are manufactured using high quality battery cells. Lithium ion technology delivers premium performance for your Smartphone or Camera

Since 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognized brand icons across the globe.

Duracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation. Duracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.